A series of essays about sales, startups, & general banter by Nick Persico

Thank You

Today is my last day at Krossover.

I'm so proud of all the things we’ve accomplished together, and I can’t wait to see what the team will accomplish in the future.

The culture within the company and the community of coaches, athletes, and fans that use Krossover is truly something special. I'm just one of the lucky ones that got to be a part of it.

Thank you.

As for me, I will be heading out to pursue Smart Host full-time. For those who don't know, Smart Host is a project that I helped build on this year's StartupBus. The whole experience was amazing, and our little project wound up winning the competition. Stay tuned.

"When you're here, you're family."

Over the past year, I've had the privilege of working with people at Krossover that I'll have as friends for life. We've learned and accomplished so much together, and those will be memories I'll never forget. The only way I can articulate Krossover's culture is by saying that "when you're here, you're family". Thanks to the Olive Garden for their wisdom and $6.95* bottomless salad and breadsticks. Everything else on the menu, not so much.

Thanks to Vasu for giving us the opportunity to build the company we've always wanted. Thanks to Greg and Josh for all of their support. Thanks to the sales & marketing team for pushing me to do things that I never thought possible. And most of all, thanks to our amazing operations, support, and engineering teams for keeping the Krossover motor running.

Y'all are the best. Cue the nostalgic pictures.

The sales team before our first (and probably last) Karaoke Night.


Greg and Nick's first day.


The first ever "Krossover Summit".


The Krew at our epic holiday party.


What growth looks like.

Krossover does amazing things to help coaches and athletes, but it also does something I believe to be just as important. Krossover inspires everyone to grow. Get better. Improve.

That's what Krossover has done for me. And for that, all I can say is thank you.

* Prices may vary in NYC, Alaska, and Hawaii.

Profile of Nick Persico

Nick Persico

Director of Sales at Close.com. Previous: Co-Founder of Smart Host (acquired), VP of Ops at Krossover (acquired), and sales at Sysco. Travel nerd, Baltimore Orioles and Ravens fan, and GIF enthusiast.